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    Events

    Members and non-members alike are welcome to participate in SMPS events! With educational, networking and social events on the calendar, you are sure to find an event that meets your interests and schedule.

    See the list of upcoming events below, or read about conferences here, or recurring events here. If you have questions about an event or would like more information, contact any of our board members.

    Want to sponsor an event? Click here for sponsorship information.

    Confessions of a Content Whisperer: Cracking the Code to Extracting Data from Your Technical Team

    September 20, 2017
    11:30 AM to 1:00 PM
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    JE Dunn
    1616 Camden Road
    Charlotte, NC 28203
    http://www.jedunn.com
     Directions

    Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, in the AEC industry, marketers must rely on our technical experts for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from a technical team...until now. This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this session is for you. This session equips marketers with tools to get content from their technical team that help complete proposals, project data sheets, blogs, case studies, papers and all other content marketing pieces. 

    We’ll discuss how to gain leadership buy-in, working with specific internal personas and five methods marketers can use to extract quality content from their team. In a world of continuous proposals, marketers really don’t have time to beg for content and they shouldn’t have to.  

    Session Learning Objectives:

    • Identify what your team needs to know before contributing content
    • Identify several subject matter expert (SME) personas and their motivations
    • Outline five methods to extract content from your technical team

     

    About the Speaker:

    Danielle Gray, President of DG Marketing Company

    Danielle Gray is a Digital Marketing Strategist with six years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a digital marketing firm committed to contributing and creating genuine, humanized digital marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry.

    Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.

    Please note: Lunch will be provided at this event.


    If you have any questions, please contact Amy Jones at 704.973.6889 or Amy.Jones@hdrinc.com

    Cancellation/Refund Policy:
    Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

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    Tickets

    $35.00 Member Ticket - Charlotte Chapter
    $45.00 after 05:00 pm September 18

    $65.00 Non-Member Ticket
    $75.00 after 05:00 pm September 18

    $35.00 Member Ticket - Other Chapter
    $45.00 after 05:00 pm September 18

    Future Meetings

    Confessions of a Content Whisperer: Cracking the Code to Extracting Data from Your Technical Team

    September 20, 2017
    11:30 AM to 1:00 PM

    JE Dunn
    1616 Camden Road
    Charlotte, NC 28203
    http://www.jedunn.com

    In a world of continuous proposals, marketers really don’t have time to beg for content and they shouldn’t have to.

    Read More

    The Marketing Information eXchange (MIX): Lunch Break

    September 27, 2017
    12:00 PM to 1:00 PM

    Seoul Food Meat Company
    1400 S. Church Street
    Charlotte, NC 28203
    http://www.seoulfoodmeatco.com/

    Network with your SMPS colleagues and catch up on the current buzz around the Queen City during lunch.

    Read More