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    Members and non-members alike are welcome to participate in SMPS events! With educational, networking and social events on the calendar, you are sure to find an event that meets your interests and schedule.

    See the list of upcoming events below, or read about conferences here, or recurring events here. If you have questions about an event or would like more information, contact any of our board members.

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    Webinar: Strategic Planning 101 – Demystify the Process

    October 18, 2017
    11:30 AM to 1:00 PM
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    JE Dunn
    1616 Camden Road
    Charlotte, NC 28203

    Strategic Planning 101 – Demystify the Process
    The steady rise in the economy has caused a stir within the A/E/C industry landscape for marketing professionals. How do you differentiate your skills and demonstrate your value in this highly competitive landscape? Knowing about and implementing a strategic plan is a critical ingredient in keeping forward momentum in your career path—regardless of where you are in your profession.

    This webinar on developing strategic plans will summarize the critical decision-making process, examine how to interpret research and define a process for crafting a workable plan that gains consensus among peers, and achieve buy-in from company executives. Together, we will break down the process, demystify the concepts, and provide useable tools for implementation back at the office.

    All marketers should have the skills and confidence to build a plan, incorporate it into the marketing workflow, and gauge its success. This webinar will create a roadmap to show how to make yourself a valuable contributor to the process.

    Learning Objectives

    During this webinar, attendees will:

    • Gain a comprehensive understanding of the elements, variety of applications, and purpose of a strategic plan to incorporate in the planning process.
    • Learn a variety of tools available to apply the knowledge gained on a micro and macro level within their firms.
    • Develop a roadmap and learn specific tactics to insert yourself in the process and be seen as a valuable contributor.
    • Gain the knowledge to determine the starting point for developing a strategic planning approach for your firm's activities.


    Ashley L. Dale, CPSM, CIT - Owner/CEO, DB Consulting
    Ashley Dale, CPSM, CIT is a marketing and business development professional more than 17 years of A/E/C industry experience. Recognized for industry leadership, communication and relationship-building, Dale has expertise with project opportunity identification, pursuit strategy, client relationship expansion, proposal development and writing, firm promotion, strategic planning and comprehensive MarCom efforts.

    Erik Grandowski, CPSM - Principal - Director of Marketing and Communications, Pond & Company
    Erik Grandowski, CPSM is a principal and director of marketing and communications for Pond & Company, an Atlanta-based ENR 500 firm with domestic and international offices. Over the past 25 years, Grandowski has drawn upon his rich background in architecture, theatrical design, graphic design, marketing and communications to create solutions that foster brand awareness, win projects, and position companies above their competitors. 

    This is a brown bag event so feel free to bring your own lunch with you to enjoy while we watch the webinar together.

    *Free Parking in the parking deck behind the building. 

    If you have any questions, please contact Amy Jones at 704.973.6889 or

    Cancellation/Refund Policy:
    Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.


    $0.00 Member Ticket - Charlotte Chapter

    $0.00 Member Ticket - Other Chapter

    $30.00 Non-Member Ticket
    $40.00 after 9:00 am October 16