Find out more about becoming a CPSM!

    Events

    Members and non-members alike are welcome to participate in SMPS events! With educational, networking and social events on the calendar, you are sure to find an event that meets your interests and schedule.

    See the list of upcoming events below, or read about conferences here, or recurring events here. If you have questions about an event or would like more information, contact any of our board members.

    Want to sponsor an event? Click here for sponsorship information.

    Webinar: Marketing Automation

    March 28, 2018
    11:00 AM to 1:00 PM
     Add to Calendar

    JE Dunn
    1616 Camden Road
    Charlotte, NC 28203
    http://www.jedunn.com
     Directions

    Don't get stuck in the daily grind and miss the next big thing—marketing automation. By marketing effectively, you'll save time, money, and resources. Best part: marketing automation is the ideal solution for nurturing leads over the multi-year sales cycle found in the A/E/C industry.

    During the webinar, we'll start at the beginning—What is marketing automation and what can it do? You'll also learn how to decide if it's right for your firm and how to implement the best program.

    Learning Objectives
    During this webinar, attendees will:
    + Define marketing automation and its vast capabilities
    + Hear case studies of marketing automation in action
    + Identify if marketing automation is right for you and your firm's efforts
    + Learn how marketing automation helps to understand a potential client's behavior, which is necessary for nurturing leads

    CEU Credits
    SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

    *Lunch - No lunch provided; feel free to bring your own*
    *Free Parking in deck behind building* 


    If you have any questions, please contact Amy Jones at 704.973.6889 or Amy.Jones@hdrinc.com

    Cancellation/Refund Policy:
    Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

    Tickets

    $30.00 Non-Member Ticket
    $40.00 after 09:00 am March 26

    $0.00 Member Ticket - Charlotte Chapter

    $0.00 Member Ticket - Other Chapter

    Future Meetings

    7 Things Every Professional Services Marketer Should Know

    May 22, 2018
    11:30 AM to 1:00 PM

    JE Dunn
    1616 Camden Road, Suite 400
    Charlotte, NC 28203
    http://www.jedunn.com

    Everything changed for AEC marketing in the 1970’s when the Brooks Act was passed and the AIA Code of Ethics was changed to allow most forms of marketing.

    Read More

    The Marketing Information eXchange (MIX): Wine Wednesday

    May 23, 2018
    4:30 PM to 6:00 PM

    Hoppin' CLT
    1402 Winnifred Street
    Charlotte, NC 28203
    https://www.hoppinclt.com

    Network with your SMPS colleagues and catch up on the current buzz around the Queen City during Happy Hour.

    Read More

    Navigating a Rebrand: Before and After

    June 20, 2018
    11:30 AM to 1:00 PM

    JE Dunn
    1616 Camden Road, Suite 400
    Charlotte, NC 28203
    http://www.jedunn.com

    Come hear how a local AEC company implemented a BOLD rebrand after more than 40 years in the business

    Read More