Find out more about becoming a CPSM!


    Members and non-members alike are welcome to participate in SMPS events! With educational, networking and social events on the calendar, you are sure to find an event that meets your interests and schedule.

    See the list of upcoming events below, or read about conferences here, or recurring events here. If you have questions about an event or would like more information, contact any of our board members.

    Want to sponsor an event? Click here for sponsorship information.

    Charlotte Coordinator's Club: How to Read Plans

    February 20, 2018
    11:30 AM to 1:00 PM
     Add to Calendar

    JE Dunn
    1616 Camden Road
    Charlotte, NC 28203

    Ever wonder what you’re looking at when viewing a set of drawings with your technical pros? Do you want to learn how to find the basic info you need for a project profile or map out a successful photo shoot, or simply tell the difference between a solid wall and a glass wall in a floorplan? In this session, we’ll go over the basics of construction documents and how to mine them for the information that helps you do your job better and feel more confident discussing a project with your technical pros. This course is designed for marketing professionals, and all levels are welcome. Whether you know the difference between a plan and a section or not, or just want a refresher on how a set of documents is organized, you’ll walk away with information you can apply directly to your job.

    Carol Bacon, AIA / Carol is an Associate and Project Architect at ADW Architects in Charlotte. ADW Architects was established 41 years ago as a Charlotte-based firm with a strong focus on creating memorable places through our client-based approach. Carol has 10 years of experience with a primary focus in design of retail and entertainment, education, and recreation market sectors. She excels at maintaining a high level of design quality and consistency and works collaboratively as a teammate and mentor.  She also works as an Adjunct/Graduate Associate Faculty member within the UNC Charlotte School of Architecture, and has taught classes for 4 years including Design Studio and Architectural Writing. 

    Jessica Thomas, LEED AP BD+C / Jessica leads business development strategy across retail, industrial, workplace and worship markets for Progressive AE – a full-service architectural firm with active work in 48 states, a team of 200+ professionals and a combined 65-year history. During her 10 years in the creative and A/E/C industries, Jessica has worked with clients nationwide, providing marketing and business strategy, communications planning, brand management, creative direction, and writing services. A passionate advocate for forward-thinking, context-driven design, Jessica believes in the power of good user design to improve business outcomes. Her interest in the intersection of communications and design most recently lent themselves to the e-book “Data + Design.” 

    CEU Credits
    SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

    *Lunch will be provided*
    *Free Parking in deck behind building*

    If you have any questions, please contact Amy Jones at 704.973.6889 or

    Cancellation/Refund Policy:
    Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.


    $10.00 Member Ticket - Charlotte Chapter
    $20.00 after 09:00 am February 18

    $35.00 Non-Member Ticket
    $55.00 after 09:00 am February 18

    $10.00 Member Ticket - Other Chapter
    $20.00 after 09:00 am February 18

    Future Meetings

    Craft of Marketing Annual Membership Event

    April 25, 2018
    4:00 PM to 6:00 PM

    Hoppin' CLT
    1402 Winnifred Street
    Charlotte, NC 28203

    Join SMPS Charlotte at Hoppin' CLT on 4/25 for an afternoon of A/E/C networking, beer/wine, and a discussion centered on the unique self-pour concept.

    Read More

    New School, New Results

    May 03, 2018
    11:30 AM to 1:00 PM

    Dressler's Restaurant at The Metropolitan
    1100 Metropolitan Avenue #125
    Charlotte, NC 28204

    Newell Elementary School was a Rosenwald School built in 1920.

    Read More

    CREW Charlotte Signature Luncheon with Erin Brockovich

    May 15, 2018
    11:30 AM to 1:00 PM

    The Westin Charlotte
    601 S. College Street
    Charlotte, NC 28202

    Join CREW Charlotte for an afternoon with Erin Brockovich

    Read More

    7 Things Every Professional Services Marketer Should Know

    May 22, 2018
    11:30 AM to 1:00 PM

    JE Dunn
    1616 Camden Road, Suite 400
    Charlotte, NC 28203

    Everything changed for AEC marketing in the 1970’s when the Brooks Act was passed and the AIA Code of Ethics was changed to allow most forms of marketing.

    Read More

    Navigating a Rebrand: Before and After

    June 20, 2018
    11:30 AM to 1:00 PM

    JE Dunn
    1616 Camden Road, Suite 400
    Charlotte, NC 28203

    Come hear how a local AEC company implemented a BOLD rebrand after more than 40 years in the business

    Read More