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    Events

    Members and non-members alike are welcome to participate in SMPS events! With educational, networking and social events on the calendar, you are sure to find an event that meets your interests and schedule.

    See the list of upcoming events below, or read about conferences here, or recurring events here. If you have questions about an event or would like more information, contact any of our board members.

    Want to sponsor an event? Click here for sponsorship information.

    Webinar: SMART Market Research for Competitive Visibility

    April 18, 2018
    11:00 AM to 1:00 PM
     Add to Calendar

    JE Dunn
    1616 Camden Road, Suite 400
    Charlotte, NC 28203
    https://www.jedunn.com/
     Directions

    Marketers are asked to promote a variety of services to a variety of clients, and they use many vehicles to do it. Choosing just the right vehicle at just the right time with just the right message takes skill. And it takes intelligence.

    This session will outline the key components of any effective market research project, and how to take market research and use it for sales, service AND publicity. We will emphasize SMART research: Strategy, Methodology, Action, Review and Tell the World.

    Your strategy must outline your business and growth goals, but short and long term. Are you exploring a new niche or trying to expand an existing one? Are you contemplating a merger or acquisition? Are you looking at a new location for an office? Your business goal determines the market research strategy, which leads to methodology, action, review and telling the world.

    We will workshop best practices and roadblocks to effective market research as it applies to audience goals.

    Speaker:
    Christine Nelson, Senior Communications Consultant
    Ingenuity Marketing Group LLC

    Christine Nelson is a senior communications and media consultant for Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. She holds a bachelor's degree in mass communications and language, and has worked with professional services for more than two decades. She is also a former business journalist for regional and national media who spun her skills into a marketing career. She excels in communications of all forms, visibility and reputation management for individuals, practice groups and organizations. Christine's curiosity and journalism training result in cost-effective market research, media consulting and coaching, ghostwriting and editing to inform your growth strategy, expand reach and enhance reputations. One of her recent projects was a statewide CFO survey in which she defined the methodology, conducted the research, wrote and tested the survey, analyzed the results and wrote the report as an effective lead generation tool.

     

    Free for Members. Lunch is not included but feel free to bring your own to enjoy during the webinar.
    *Parking is free in deck behind the building.*


    If you have any questions, please contact Amy Jones at 704.973.6889 or Amy.Jones@hdrinc.com

    Cancellation/Refund Policy:
    Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

    Tickets

    $0.00 Member Ticket - Charlotte Chapter

    $0.00 Member Ticket - Other Chapter

    $30.00 Non-Member Ticket
    $40.00 after 09:00 am April 16

    Future Meetings

    Craft of Marketing Annual Membership Event

    April 25, 2018
    4:00 PM to 6:00 PM

    Hoppin' CLT
    1402 Winnifred Street
    Charlotte, NC 28203

    Join SMPS Charlotte at Hoppin' CLT on 4/25 for an afternoon of A/E/C networking, beer/wine, and a discussion centered on the unique self-pour concept.

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    New School, New Results

    May 03, 2018
    11:30 AM to 1:00 PM

    Dressler's Restaurant at The Metropolitan
    1100 Metropolitan Avenue #125
    Charlotte, NC 28204
    http://www.dresslersrestaurant.com

    Newell Elementary School was a Rosenwald School built in 1920.

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    CREW Charlotte Signature Luncheon with Erin Brockovich

    May 15, 2018
    11:30 AM to 1:00 PM

    The Westin Charlotte
    601 S. College Street
    Charlotte, NC 28202
    http://www.westincharlottehotel.com/

    Join CREW Charlotte for an afternoon with Erin Brockovich

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    7 Things Every Professional Services Marketer Should Know

    May 22, 2018
    11:30 AM to 1:00 PM

    JE Dunn
    1616 Camden Road, Suite 400
    Charlotte, NC 28203
    http://www.jedunn.com

    Everything changed for AEC marketing in the 1970’s when the Brooks Act was passed and the AIA Code of Ethics was changed to allow most forms of marketing.

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    Navigating a Rebrand: Before and After

    June 20, 2018
    11:30 AM to 1:00 PM

    JE Dunn
    1616 Camden Road, Suite 400
    Charlotte, NC 28203
    http://www.jedunn.com

    Come hear how a local AEC company implemented a BOLD rebrand after more than 40 years in the business

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