Find out more about becoming a CPSM!


    Members and non-members alike are welcome to participate in SMPS events! With educational, networking and social events on the calendar, you are sure to find an event that meets your interests and schedule.

    See the list of upcoming events below, or read about conferences here, or recurring events here. If you have questions about an event or would like more information, contact any of our board members.

    Want to sponsor an event? Click here for sponsorship information.

    Webinar: SMART Market Research for Competitive Visibility

    April 18, 2018
    11:00 AM to 1:00 PM
     Add to Calendar

    JE Dunn
    1616 Camden Road, Suite 400
    Charlotte, NC 28203

    Marketers are asked to promote a variety of services to a variety of clients, and they use many vehicles to do it. Choosing just the right vehicle at just the right time with just the right message takes skill. And it takes intelligence.

    This session will outline the key components of any effective market research project, and how to take market research and use it for sales, service AND publicity. We will emphasize SMART research: Strategy, Methodology, Action, Review and Tell the World.

    Your strategy must outline your business and growth goals, but short and long term. Are you exploring a new niche or trying to expand an existing one? Are you contemplating a merger or acquisition? Are you looking at a new location for an office? Your business goal determines the market research strategy, which leads to methodology, action, review and telling the world.

    We will workshop best practices and roadblocks to effective market research as it applies to audience goals.

    Christine Nelson, Senior Communications Consultant
    Ingenuity Marketing Group LLC

    Christine Nelson is a senior communications and media consultant for Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. She holds a bachelor's degree in mass communications and language, and has worked with professional services for more than two decades. She is also a former business journalist for regional and national media who spun her skills into a marketing career. She excels in communications of all forms, visibility and reputation management for individuals, practice groups and organizations. Christine's curiosity and journalism training result in cost-effective market research, media consulting and coaching, ghostwriting and editing to inform your growth strategy, expand reach and enhance reputations. One of her recent projects was a statewide CFO survey in which she defined the methodology, conducted the research, wrote and tested the survey, analyzed the results and wrote the report as an effective lead generation tool.


    Free for Members. Lunch is not included but feel free to bring your own to enjoy during the webinar.
    *Parking is free in deck behind the building.*

    If you have any questions, please contact Amy Jones at 704.973.6889 or

    Cancellation/Refund Policy:
    Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.


    $0.00 Member Ticket - Charlotte Chapter

    $0.00 Member Ticket - Other Chapter

    $30.00 Non-Member Ticket
    $40.00 after 09:00 am April 16

    Future Meetings

    Kick-Off Social

    August 28, 2018
    4:00 PM to 6:00 PM

    Brewers at 4001 Yancey
    4001-A Yancey Road
    Charlotte, NC 28217

    Summer may be coming to an end but that doesn’t mean the fun is over! Join SMPS Charlotte...

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    Economic Trends in the Construction Industry

    September 06, 2018
    8:30 AM to 10:00 AM

    Foundation for the Carolinas - Sklut Room
    220 N. Tryon Street
    Charlotte, NC 28202

    Come hear industry expert Ted Abernathy speak about where the construction industry is headed

    Read More