Members and non-members alike are welcome to participate in SMPS events! With educational, networking and social events on the calendar, you are sure to find an event that meets your interests and schedule.

See the list of upcoming events below, or read about conferences here, or recurring events here. If you have questions about an event or would like more information, contact any of our board members.

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Ideas are Easy. Execution is Tough. Learn Accountability Tactics to Implement and Execute Your Ideas.

April 08, 2021
12:00 PM - 1:15 PM

Zoom Meeting

SMPS Charlotte is teaming up with Elevate Marketing Advisors for a three-part educational series! Jen Newman is the Principal of Elevate Marketing Advisors and will be presenting the third and final educational series which will focus on the benefits of accountability for your firm's business development and marketing goals!

Studies show 60% of people make annual New Year's resolutions with only 8% realizing success. Sound familiar? More importantly, does this ring a bell when it comes to executing on your business development and marketing goals? Goals, plans, strategies and all the good intentions in the world are great - but without execution accountability, historically, they’ll fall flat. When it comes to goal setting, accountability requires assigning responsibility for the achievement of each goal.  Accountability may have a negative connotation implying blame or judgment. However, as a measure for tracking success, accountability creates a sense of ownership and pride that often leads to triumph and enhanced ability to achieve your desired outcomes. By holding accountable to your goals, you designate the goal as a priority – not just activity that may or may not get done. In teams, accountability is a great motivator. The competition that naturally arises with shared accountability goals can also play to our human competitive nature and drive to succeed (and WIN) if not exceed expectations. Elevate has assisted firms across North America to develop Strategic Business Development and Marketing Plans with integrated accountability tactics that are critical to successful execution. In this virtual workshop, we share the benefits of accountability along with our proven, successful accountability tactics you can immediately put in place to achieve your business development and marketing goals.

Meet Jen:

Jen Newman, FSMPS, CPSM

Principal, Elevate Marketing Advisors

Jen grew up admiring how her dad, a GE Regional Customer Service Manager, cultivated people through mentorship, motivation, and training. Over 20 years ago, Jen entered the professional services industry and built a career followed by a successful agency coaching technical professionals out of their comfort zone to connect with clients to build businesses that support families and communities using many of the techniques she learned from her dad. The role of passionate people cultivator has become her family legacy and continues with her two children who have also joined the A/E/C industry.

Jen’s mission is to raise a new generation of firm leaders that are confidently and enthusiastically helping their firms grow. As Elevates official "Energizer Bunny", Jen guides Elevate clients to create successful business development plans that accomplish plan goals while building relationship development skills, enforcing her mantra that “business development is everyone’s business.” Her unique approach to engagement – with customized programs using real examples, real clients, and real plans with action items and methods of accountability – ensure learning is extended to implementation. And, Jen makes the process fun!

Jen also learned the importance and value of service from her dad. Throughout her career, she has served in leadership positions for industry, community, and client organizations. Jen is an engaged member, Fellow, and advocate for the Society for Marketing Professional Services (SMPS), having served in numerous roles at the local, regional and Society level. In 2020, Jen was appointed to the Tamarack Grove Engineering Advisory Board. She has a long history serving the American Society of Highway Engineers (ASHE), including forming the first Texas section, and currently serves on the national public relations committee.


If you have any questions, please contact Celeste Pantuso at 704-214-2089 or [email protected]
Cancellation/Refund Policy:
Cancellations made 72-hours prior to the event will receive a refund.


$0.00 Member Ticket - Charlotte Chapter

$0.00 Member Ticket - Other Chapter

$10.00 Non-Member Ticket